Head of Product Marketing (f/m/d)

PALFINGER is globally recognized for providing the most innovative, reliable, and cost-effective lifting solutions, utilized in commercial vehicles and maritime applications. To strengthen our team in Bergheim (Salzburg), we are looking for a Head of Product Marketing (f/m/d).

PALFINGER AG, a stock listed ATX Prime and ATX Global Players company, is the industry leader with global footprint in cranes and lifting solutions, enabling partners and customers to overcome their challenges within various industries. Our solutions are utilized in commercial vehicles, railroad, bridge inspection and in the maritime sector. Also, we constantly explore future opportunities and are proud to have disruptive commercial solutions already on the market.
To reach our ambitious Vision 2030, PALFINGER AG is in transformation to become a solution provider with a strong technological backbone. And to reach our objectives we are investing into our Corporate Marketing & Communications team in our HQ in Salzburg, Austria, for an internationally experienced and talented leader for the role of Head of Product Marketing.
In this challenging marketing role and as member of the Marketing Leadership team, you will apply leadership and expertise to ensure that the PALFINGER product, service & solution portfolio is uniquely positioned towards salespeople, dealers, and end-customers. Your primary goal will be to grow PALFINGER´s business and sustain our premium position in the market by using marketing as a lever.

• Develop and execute a comprehensive product marketing strategy aligned with overall business goals.
• Lead the annual global marketing planning process, consolidating corporate and regional marketing plans.
• Define and consolidate strong product value propositions to enable effective marketing communication planning.
• Plan the launches of net-new products and manage the cross-functional implementation of the plan, involving the global marketing community.
• Interact extensively with Product Lines to understand the appropriate capabilities, integration points and requirements as well as providing marketing consulting back into the organization.
• Drives proper collaboration, coordination, training, communication, and alignment among the product, service & solution marketing team.
• Lead and develop a team of Product Marketing specialists.

• University degree, MBA or comparable education preferably in marketing
• Substantial job-related experience from preferably global blue-chip corporations that act as trailblazers in defining modern product marketing, preferably from a heavy machinery business with an indirect sales model
• Strong design and operational implementation skills - this is a doing role!
• Leadership experience, capable of setting high standards, driving and empowering people
• Experience in leading and guiding peer groups, and coordinating portfolios of work
• Strong communication skills, able to drive and influence groups of people, speak out and walk the talk
• Project and program management, including communication and change management planning is also required
• International work experience, working and living in foreign countries a strong plus
• Fluent in English in writing and speaking
• Willingness to travel globally (around 20%)

• Life balance through flexible working hours and freedom to organize your work

• Performance-related compensation
• Career and personal development opportunities in an international company
• Voluntary social benefits through our companys health management program PALfit
• Job ticket

Minimum yearly gross salary according to Austrian metal industry collective agreement is EUR 57.578,92 based on full-time employment. According to experience and qualification, we offer a market-conform overpayment.
We are looking forward to your application!