Performance Marketing Manager - Fashion

The Red Bull Global Consumer Products division develops and sells merchandising products for international sports- and event-projects (Red Bull Racing, RB Leipzig, EC Red Bull Salzburg…) and manages the Red Bull fashion brand AlphaTauri. The eCommerce Customer Performance Manager is responsible for the growth and performance of the majority of (paid) traffic to our online shops.

Manage Channels

Youll be responsible and owner of the forecast and budgeting for the paid digital advertising, maximizing the sales net of ad spend generated through relevant (paid) channels. Managing performance of Paid Search, Shopping Comparison Engines, Affiliate programs, Retargeting Channels and Red Bull owned sites is another part of this role. Moreover, youll decide on how to best run these channels, prioritize them according to the best return, work on improvements and share your results.

Chase Growth

As a Performance Manager youll pursue growth in new areas, seek out new channels and test them. You should identify and test new ways of driving traffic to our shops. You will own, understand and improve the interplay of channels and push our digital sales channels to new heights.

Collaborate

In this role, you will collaborate with several other departments including Operations, Marketing and IT. This will include supporting site promotions, communicating channel and product category performance, responding to feedback, supporting Omni-channel initiatives and communicating tech needs. Working with (external) partners to overcome roadblocks and to identify new opportunities will be part of this role as well.

Analyze and Report Another exciting aspect of this role will be the usage of Google Analytics and other analytical tools to improve reporting, event tracking and gain further insights. You will build, update and improve reporting to track the performance against the set targets.

1,5+ years working experience in the field of ecommerce/multichannel sales & marketing

Understanding of retail and strong entrepreneurial drive

Experience with Google Analytics and cross platform reporting

Interest in fashion and sport is an advantage. Profound in excel. Detail-oriented, analytical, pro-active personality

Hands-on-mentality and team player

Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 2.367,00 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.